Monday, December 30, 2019

The end of the cold war Free Essay Example, 3000 words

Now that the cold war has ended to the surprise of everyone, the discussions have moved from animated arguments about how it originated to equally animated disputes about the reasons for its end or death. Primarily one can reason that this fresh discussion will continue for numerous years since the foundations of Cold War’s termination seem no less controversial or elusive than the foundations of its formations. However, there is no need to discuss further who has slayed cold war or who has passed away with the termination of the cold war. Several observers already think that they possess the right answers, and for that reason, they see no need to append judgment or wait for the creation of a more cogent and compelling explanation. According to them, the evidence are apparent. Unluckily, the majority of the teachings most definitely drawn from current events hang on weak empirical and logical foundations. So as fact from fiction we must query these advanced conclusions on the factors that caused the end of cold war, and this will illuminate the hazard of depending on the encouragingly simple but probably misleading teachings. We will write a custom essay sample on The end of the cold war or any topic specifically for you Only $17.96 $11.86/pageorder now In addition, questioning might also increase awareness of the necessity to pursue investigation more deeply and critically (Kegley 1994). Though counter-hypothesis from the left and center also warrant and will get critical scrutiny, those from the right deserve special consideration since they have been progressed so confidently and have received such extensive publicity. The realists from the right claim that the death of the cold war is fundamentally identical with the retreat and fragmentation of the Soviet Union, which was triggered by a number of convictions. First, it is said to have been instigated by the west’s arrangements for battle. Secondly, the nuclear weapons and their equivalent ability to deliver guaranteed destruction is among the convictions. In addition, its elegant alliance system is said to apply a powerful effect and lastly the personality of the opponent’s beliefs, socialism was gravely faulty and only required the elements listed above to end it forever. Moreover, it is important to discover the sensibleness in these four convictions. To start with, we will focus on whether the arrangement for war in the West forced the Union of Soviet Socialist Republics (USSR) into submission. Numerous activists of watchful arrangements for defense believe that American dominance of the arms race was responsible for the collapse of the USSR, which resulted in the termination of a superpower contest with a win for the west.

Saturday, December 21, 2019

The Effects Of Internet On The Internet - 1224 Words

Negative Effects of the Internet Over time, the Internet is one of the best inventions and source to get knowledge about any desired aspect. Using the Internet has become a necessary, daily routine. The Internet has allowed people to stay in contact with others, be updated with the latest things happening in the world, and get knowledge of anything we want within seconds. However, the Internet is not just benefiting people but also harming people. The overuse of Internet has brought many negative effects upon people. In the essays â€Å"Isolated by the Internet†, by Clifford Stoll, â€Å"The Flight from Conversation†, by Sherry Turkle, and â€Å"Addicted to Technology† by Gary Small and Gigi Vorgan, the authors share the common perspective that over using the Internet negatively effects individuals. In their opinions the use of Internet has negatively affected people mentally, socially, and has made them addicted to the Internet. These effects brought concerns su ch as isolation, depression, addiction, loneliness, stress, weak social ties, anonymity, and altering identities. Personally, I agree with the authors’ opinion of the use of Internet and its mental, social, and addictive effects towards people. Although, the Internet is sufficient to an individual there are many downs that have become serious issues in society today. Even though the Internet can bring happiness to an individual, the overuse of the Internet has mentally effects people by depression, stress, loneliness, and anxiety.Show MoreRelatedThe Effects Of Internet On The Internet1520 Words   |  7 PagesEver since the Internet was first introduced to the world, its usage has been increasing each year, as advancing technology makes it more accessible to the public. The increased usage of the Internet has created an Internet-dominated society. With the Internet becoming such a used tool, many people have grown dependent on the Internet for their daily lives. This dependency and over-usage of the Internet sometimes leads to negative symptoms, many which are similar to those of addictions. The WorldRead MoreThe Effects Of Internet On The Internet2010 Words   |  9 PagesThe internet is more readily available today than it has even been before; Individuals feel that they can implement their freedom of speech right on the internet as they please. This raises concerns about how we can regulate offensive or harmful forms of speech such as pornography, hate speech. The internet has actually created special problems for censoring and posting materials online. In this paper I will discuss the most feasible way of regulating online content, when to draw the line betweenRead MoreInternet Addiction And Its Effects On The Internet970 Words   |  4 PagesInternet addiction can have numerous factors. It can be awarding and the same time harmful. We live in a world that we can gain access to countless terabytes of information right at our fingertips. Many of the popular social media platforms like Facebook, Twitter, and Reddit contribute to the whole internet addiction. Should the innovators of these platforms are who to blame for the ever growing addiction to the internet? Let’s look at this with the social media perspective using Kantianism and ActRead MoreInternet Security And Its Effects On The Internet1856 Words   |  8 PagesInternet Security Due to the nature of the Internet, an open network with the ability to share information it is inherently vulnerable to an attack. There are many forms of damaging attacks on the internet; however Internet Security is a means of preventing these attacks on internet users. It is particularly important for business to have this security implemented to prevent damages to a company, financially and by upholding their reputation. Internet security is the protection of information throughRead MoreEffects of Internet3070 Words   |  13 Pagesuses internet, but most of the people do not know its effect. This paper aims to show the effects of internet on its users’ lives. An analytic literature review is followed. Based on twelve sources, the paper describes the effect of internet on three major fields in life. First, in their article â€Å"Online communication and adolescent relationships†, Subrahmanyan and Greenfield stressed on the effect of internet on the communication between friends, strangers and family members. Second, Internet hasRead MoreInternet Protocol And Its Effect On The Internet1698 Words   |  7 Pagessuch as smart phones and laptops, connect to the internet requiring a unique internet address for them to make the internet to function. The internet addresses are provided by the internet protocol (Levin Stephen, 2014). Currently, the very large proportion of the internet prot ocol (IP) addresses are provided by the internet protocol vision 4(IPv4) (Hamarsheh, Marnix , Rafe , 2011). The address format in IPv4 is dotted decimal notation. Internet protocol visions 4 uses 32-bit address which canRead MoreInternet Technology And Its Effects On The Internet1463 Words   |  6 PagesIntroduction The internet is used among billions of individuals, which have led to numerous new assaults, that are caused by utilizing web browsers. These browser assaults can range from malicious coding to URL manipulation to clickjacking are noticeably difficult to avoid. As the frequency of the Internet expands, web browsers have turned into the essential technique for individuals to utilize Internet assets. As technology advances, there will be threatening cybersecurity concerns that must beRead MoreInternet Technology And Its Effects On The Internet831 Words   |  4 PagesIntroduction The internet is use among billions of individuals, which have led to numerous new assaults, that are caused by utilizing web browsers. These browser assaults can range from malicious coding to URL manipulation to clickjacking are noticeably difficult to avoid. As the frequency of the Internet expands, web browsers have turned into the essential technique for individuals to utilize Internet assets. As technology advances, there will be threatening cybersecurity concerns that must beRead MoreInternet Negative Effects891 Words   |  4 PagesThe Internet is a technology that has negative impacts on our daily lives. It has changed aspects of our life for the last 50 years, and it has demonstrated the considerable influence on people’s lives. Almost 3.2 billion people in the world use the internet. The Internet has gained acceptance across the globe, and it has also become central to the critical changes experienced in today’s society. Some of the changes are social isolati on, health disorder, a lack of privacy and internet addiction.Read MoreThe Negative Effects Of The Internet911 Words   |  4 PagesThe world wide web otherwise called the internet came about in the 1960s and was primary used for researchers and academia. But since the 1990s, the internet has had that revolutionary effect on the culture and commerce in our society. This includes communication by email, instant messaging, internet phone calls. In addition, there is also the world wide web with discussion forums, social networking sites, and online shopping sites which several amount of people, despite their generation have utilized

Friday, December 13, 2019

Career and Goals for Working Women Free Essays

Today women have created significant developmental role in all departments of life, Almost women excel her capacitates more than men like in the field of sports and creative artistic competitions like in offices, industries she has made her name in every field of social and economic status Women prove herself in every professional role being as teachers and nurse in the medical field. Still there is no profession exist in which women are not competing with the men. Women take part in every emerging profession which are considered the gender sensitive for the women like politics, police, hostess, clerk’s etc. We will write a custom essay sample on Career and Goals for Working Women or any similar topic only for you Order Now Women are striving for developing trade and industries, administration, research and other developmental activities. In the developed world, women’s are side by side with the men to improve the socio economic conditions of her family. States has given equal professional growth opportunities to women as women are the near about one half of the population of the universe. Women are considered the most fundamental fact create sustainable development for the future generations. If God would not create the women it will lead ultimately no universe existence on earth. Women have set of role like in shape of mother, sister, wife and other relation associated with the man to accomplish the definition of family. Islam has also define the dignity and respect of the women, Islam also emphasis women rights which are merely equal with the men. Islam is a complete code of life and given rights to humans before 1400 years ago, when humanity is in ignorance and have system of rights to the women, women’s were treated as slaves, and the men had all the rights to use women as a product. In the modern World, people are making propaganda about the rights of women, different social organizations are spending millions of budget to harmonizing and sensitizing society regarding promotion of women rights. Work Life Balance of Women employee has become an important subject since the women are equally sharing the earning responsibility for the betterment of their family. Women are getting into jobs and they continue to work even after marriage. A married woman has more responsibility than man in taking care of young children and family. The working women efficiently overcome difficult situations by their commitment and perseverance. Career and goals are the most important factors in life. Most of the women are coming forward to work in order to support their family. This change is now natural and dynamic due to change of environment and economic conditions. â€Å"Marriage is one of the most intense human relationships. The quality of this relationship is continually redefined by spouses and is potentially crucial to their overall experience of family life† (Pimentel, 2000). The universality of marriage does not mean that everybody in every society gets married. It means only that most people in every society get married at least once in their life time. Marriage and family, the two social institutions with biological foundation, are complementary to each other. Both have a long standing history of their own. Marriage is one of the universal social institutions. It is established by the human society to control and regulate the sex life of human being. Marriage merely means a socially approved sexual and economic union between a woman and a man. On the other hand, marriage is the legal union of male and female. When one reaches marriageable age, he or she subconsciously or consciously enters to the spousal supply and demand system in which comparison, selection and marriage occur. It is closely connected with the institution of family. Rao has extracted from Gillin and Gillin as â€Å"Marriage is a socially approved way of establishing a family of procreation†; As Westermarck has remarked, â€Å"Marriage is rooted in the family rather than the family in the marriage† (Rao, 2002). When we say that marriage is universal, we do not mean that marriage and family customs are the same in all societies. On the contrary, there is much variation from society to society in how one marries, whom one marries, and how many persons one marries. The universal culture about marriage is that no society permits people to marry parents, brothers, or sisters. The family often includes more individuals than parents and their immature offspring; it may include two or more related married couples and their children. Marriage is an institution of society which can have very different cultures. Its purposes, functions and forms may differ from society to society, but it is present everywhere as an institution (Rao, 2002). 1.1. Multiple roles and professional women(Super DE,1980) identified six common life roles. He indicated that the need to balance these different roles simultaneously is a reality for most individuals at various stages throughout their lives. Rather than following a transitional sequence from one role to another, women are required to perform an accumulation of disparate roles simultaneously, each one with its unique pressures. Campbell et al. studied the effects of family life on women’s job performance and work attitudes. The result revealed that women with children were significantly lower in occupational commitment relative to women without children; contrary to expectation, women with younger children outperformed women with older children. Makowska, studied psychosocial determinants of stress and well-being among working women. The significance of the work-related stressors was evidently greater than that of the stressors associated with the family function, although the relationship between family functioning, stress and well-being was also significant. Most medical students and physicians aspire to have three lifetime roles: doctor, spouse, and parent. The goals and activities of each of these roles will inevitably compete with one another and lead to role conflict, something female physicians have traditionally experienced as they have struggled to balance domestic responsibilities with a demanding medical career. Young male physicians may also be experiencing higher levels of role conflict than they have in past decades, as societal role expectations change. Men are juggling their traditional burden as â€Å"breadwinner† with recent demands to help with family responsibilities (Los Angeles Times. June 16, 1996:A1). Work-Family Conflict Perspectives Initially, work-family literature focused on the negative psychological effects of juggling work and family roles. The phrase â€Å"work-family conflict† (WFC) emerged in the 1980s, with the sharp increase in women’s participation in the workforce. The change in employee demographics challenged the gendered ideology of men as the primary breadwinner and women as the stay at home mother. The traditional gendered sex-role connotes the conflict that arises when women attempt to fulfill the responsibilities of both roles. According to role theory, work-family conflict occurs because of an inter-role conflict in which the role demands of one sphere (work or family) are incompatible with the role demands of another sphere (work or family). The assumption that work and family are separate spheres and in competition for resources such as time and attention continues to be dominant in our society (Barnett, 1998). Related to inter-role conflict is the â€Å"scarcity hypothesis,† which states that human energy and resources are fixed and limited. Thus, individuals partake in a zero-sum game in which resources expended in one sphere deplete those available for the other, leading to diminished role quality in the sphere that received less resource (Gutek, Searle, ; 5 Klepa, 1991). Data from nearly 20 years ago indicate that 38% of male physicians and 58% of female physicians’ reported career-family conflicts. Those conflicts have broad ramifications. Family obligations have delayed careers for up to two thirds of female physicians and a quarter of male physicians. Physicians’ mental health, job satisfaction, and job performance may have suffered .Family relationships may also be strained as work-related issues spill over into home life. Most distressingly, high work demands for either parent can have negative values on parenting attitudes, the home Environment, and ultimately on children’s cognitive and emotional development. Despite the overwhelming potential for role conflict among married physicians, there is a lack of recent information regarding its prevalence and resulting career changes among physicians in this country. As such information would be useful to medical students and young physicians choosing professional paths, to physicians contemplating career changes, and to health services administrators concerned with workforce productivity, we conducted a cross sectional study of married Southern California physicians with children with two purposes in mind: to evaluate gender and generational differences regarding role conflict among married physicians with children; and to evaluate gender and generational differences in career changes made for marriage and family among married physicians with children. Marriage and established family life are the unique qualities of human being, which makes them to be an integral element of social life. It’s a union in which two individuals from different background and personality traits interact and cohabit together for cause of establishing a family. As it’s an interaction and mutual understanding between two unique personalities, there are chances of having conflict and adjustment problems. Marriage is the primary source of individual happiness and meaning in life. These fulfillment, happiness and positive development will be possible only when the relationship between couples is coherent and satisfactory. Due to the influx of women into the paid workforce in the last half century, the balance of family dynamics has shifted significantly. For the couple particularly, the impact of both spouses working increases the number of stressors in their marital relationship. Family can be widely thought of as a social union which requires certain activities (i.e., tasks) to be performed. Especially when both spouses are employed, the process of allocation of individuals to these activities may require spouses to negotiate (Scanzoni, 1982), which can be an important source of conflict within marriage. In that case, employment and earnings can be important resources which give relative bargaining power to each spouse in these negotiations (Lundberg ;Pollak, 1993). STATEMENT OF THE PROBLEM In today’s world there is a streamlined universal culture in which women’s are allowed for doing to meet their family needs. This is a visible change that women possess autonomous employments opportunities and eliminating their stigma which is traditionally associated with the women role and gender attributes. Women has develop their significant role to prove herself as change agent in the society. This diverse progress improve the socio economic conditions of women in society and increase the level of dignity. Women are facing problems like engaging multitasking roles and responsibilities which are creating the role conflict for the women. Women are responsible for performing multi roles like handling workplace organization related matters, she is managing her children at home and performing other tasks at the same time. In the whole situation, Working women are dealing with the higher level of anxiety and stress while managing the multi household tasks which are creating serious disruption the family matters. Family is a basic element of any developed society, it has fundamental role in arranging all parts of the family under one unit. In case of any disruption, family functions lose whole balance and disturb the whole structure. This role may be in form of any relation it may be a mother or a wife. Davison of labor is not defined in our society, so that why women are considered the most neglected and unattended part of the society, these differences causes problems in the social positing of women in the family. Significance of the study The reason for choosing this topic is to pinpoint the issue of work-life con?ict faced by women, which is a signi?cant dilemma which needs to be addressed, in order to develop strategies that will provide support for women who are balancing work-life and family-life. In fact, there exists a gap that can be analyzed and explored further by studying the relationship between work-life con?ict and the dual responsibilities of women. Moreover, an argument can be given for further reducing this con?ict because dual earning families are increasing in both industrial and non-industrial countries, where women at work are confronting the same quandary around work-home issues. It is therefore necessary to seriously tackle this issue to prevent it from becoming a dilemma in the future. It is possible to accept that as more and more women have entered the workforce, there is no longer a solid family-support at home (Schwarts, 1992). â€Å"Women have increased their participation in paid employment considerably during the past 30 years, but men have not increased their participation in housework to the same extent† (Evertsson and Nermo, 2004). Women working in some industries, factories, banks, hospitals etc. complain that they do not get time to look after and give care to their babies. The efficiency of a working woman is always suspected and questioned by most people, especially their male counterparts. In the upper class crews, it is generally seen that all qualifications remaining similar, men are usually preferred. Authorities are doubtful whether women would be able to handle male subordinates, take independent decisions, cope with crisis and manage their duties properly (Andal,2002). Even though women prove they are efficient, authorities think twice before promoting them and even if women are given the chance, there is always a remark that they were given the position because they were women. The present study therefore aims at finding out the impact and signi?cance regarding the women job and mutual understanding with family in the field of medical at the Hospital of Chaudhary Pervez Elawhi Institute Of Cardiology Multan the city of Pakistan. The possible reason for choosing this topic is to pinpoint the issue of work and mutual understanding of the family that face by married female doctors, which is a signi?cant problem which needs to be address, in order to develop strategies that is provide support for female doctors who are balancing work-life and family-life . 1.3. Objectives of the Study To investigate the effects of working female doctors on their children. To examine the influence of wives job on her partner. To explore the socio economic factors effect on working women. To find out possible solutions to overcome expected roles regarding family Conflict 1.4. HYPOTHESIS Less mother’s involvement in children leads to mental and physical disorder in the children. Working women may face the health issues. 1.5. Implication of the Study The study would help us in understanding the present status of women in our society what Kind of problems they are going through. To find out possible solutions for problems and issues faced by working women Doctors. To find out the problems that faced by married female Doctors and also that problems create gap in mutual understanding with family. The study can yield results that can help us in better understanding the problems and challenges faced by working women. Some solutions can be offered for betterment of working women that face work family conflict issues. 1.6. Limitations of the Study All methodical inquiries are subjected to few limitations, although these may differ with respect to the magnitude of limitations. The findings of the present study are subject to the following limitations: The study area was confined to one Hospital (CPEIC). Thus the results of the study are applicable only to similar kind of situation analysis. The study pertain to a certain time period. The result may not be valid for over a longer period of time due to fast changing socio-economic and socio-cultural setting in this study area. Because of limitation of time and other resources involved in research, the present study was restricted to a limited number of samples. The result drawn from this study, therefore may have limited application i.e., it cannot be assumed to provide information, capable of generalization over other regions and could have regional biasness, but surely the broad similarities specific to a particular gender, will provide some insight to the study. How to cite Career and Goals for Working Women, Papers

Thursday, December 5, 2019

Dells Value Chain free essay sample

The value chain was a concept initially proposed by McKinsey and later developed and made public by Harvard strategy guru Michael Porter. According to Porter, the value chain is defined as the complete flow of products from the suppliers to the customers and management of the information flow in a way that maximizes the consumer satisfaction with the increase in the profit margins of the company. Simply, it includes a series of value-adding activities connecting a companys supply side (raw materials, inbound logistics, and production processes) with its demand side (outbound logistics,  marketing, and sales). And these activities are supported by the infrastructure of the firm, human resource management, technology and development, procurement. The value chain model is a useful analysis tool for defining a firm’s core competencies and the activities in which it can pursue a competitive advantage. Firstly, we mention about cost advantage. A firm may create a cost advantage either by reducing the cost of the individual value chain of activities or as what have been said before reconfiguring the value chain to suit lower production costs. Once the value chain is defined, a cost analysis can be performed by assigning costs to the value chain activities. The costs obtained from the  accounting  report may need to be modified in order to allocate them properly to the value creating activity. In this way, cost advantage is achieved by the firm in the industry it is operating. Porter identified 10 cost drivers related to value chain activities such as: economies of scale, learning, capacity utilization, geographic location†¦ect. And a firm develops a cost advantage by controlling these drivers better than the competitors do. A cost advantage also can be pursued by reconfiguring the value chain. Reconfiguring means structural changes such as a new production process, new distribution channels, or a different sales approach. Secondly, in order to gain competitive advantages, a firm has to have a differentiation. A differentiation advantage can arise from any part of the value chain. For example, procurement of inputs that are unique and not widely available to competitors can create differentiation. A firm must either provide a similar value to its client, or perform the activities in a unique way that create a higher value for the client that allows the firm to ask the better price. This is the differentiation. Porter identified several drivers of uniqueness: policies and decisions, linkages among activities, timing, location, interrelationships, learning, integration, scale and institutional factors. Many of these also serve as cost drivers. Differentiation often results in greater costs, resulting in tradeoffs between cost and differentiation. There are several ways in which a firm can reconfigure its value chain in order to create uniqueness. It can forward integrate in order to perform functions that once were performed by its customers. It can backward integrate in order to have more control over its inputs. It may implement new process technologies or utilize new distribution channels. Ultimately, the firm may need to be creative in order to develop a novel value chain configuration that increases product differentiation. Thirdly, technology also plays an important role for the firm to gain competitive advantage over its competitor in the industry. Almost if not all modern firms employ technology in all its value creating activity. Technologies have a very significant role in the organization, changes in technology can impact competitive advantage by incrementally changing the activities themselves or by making new possible configurations in the value chain. There are various types of technologies used in both primary activities and support activities. There is the inbound logistic technology which involves transportation, handling, storage communications etc. Technologies that are used in the production of the products and services are labeled as operations technologies. Production process, materials, machine tools used, packaging and maintenance are examples of production stages that employ technology. If there is an inbound logistics technology, there is also an outbound logistics technology. Outbound logistics refer to as the delivering of the product from the production area to the market or to the buyer itself. Outbound logistics employ almost the same technology used by the inbound logistics, it also requires transportation technologies, the handling, packaging, communication and information systems. Marketing the product and selling it to the market also requires technology through the use of media and information systems. The role of the firm usually do not stop after a consumer purchased a firm’s product, after-purchase services are important and product innovation is a constant process if the firm is aiming to stay at a competitive advantage from its competitors. After-purchase services and product innovation also requires the use of technologies. Because of technologies, innovation and creation of new products to suit customer satisfaction are made faster. We can note that technology is widely used across the value chain, and to the extent that technology affects uniqueness of the product, and this leads to competitive advantage. Moreover, value chain activities are not isolated from one another. Rather, one value chain activity often affects the cost or performance of other ones. Linkages may exist between primary activities and also between primary and support activities. The firm may be able to reduce cost in one activity and consequently enjoy a cost reduction in another, such as when a design change simultaneously reduces manufacturing costs and improves reliability so that the service costs also are reduced. Through such improvements the firm has the potential to develop a competitive advantage. Dell’s value chain is one of a kind, they outsource all there components across the world and then assemble and sells it directly to the customers. Dell works in a very complex manner by directly supplying to the customer and by this they skip the market middlemen. They achieve value addition at the same time because of incurring low on total expenditure. This ensures dell to get the maximum advantage in the market. Dell’s advantages in its value chain activities are based on two models below: direct selling strategy and build to order. These create differentiation for Dell Computer. While other computer manufacturers were using the traditional value chain, Dell changed activities in its value chain. Computer manufacturers, such as IBM, Compaq designed and built their products with preconfigured options based on market forecasts. Products were first stored in company warehouses and later dispatched to resellers, retailers, and other intermediaries who typically added a 20–30 percent markup before selling to their customers. But Dell is different. It never used retail channels for distribution like its competitors, according to dell they waste unnecessary cost and time which could be saved. And Dell’s solution is  its unique direct to customer model. The creation of the model was the major reconfiguration of the traditional personal computer value chain, which computer manufacturers and Dell competitor are using. By employing the model, the company outsourced all components but it still performed the assembly. In the process this eliminated retailers and directly shipped the computers from its factories to end customers. This action leads Dell into Cost leadership among the players in the industry. By eliminating the retailers, consumers were buying consumers from Dell with out the extra payment for retailers’ margin. This in turn leads to cheaper computers from Dell compared to its competitors. As the Internet is becoming more popular in daily life, businesses rely on the Internet for commerce and real-time information exchange; customers go online to shop, bank and conduct personal correspondence. Because of this Dell began to take customized orders for hardware and software over the phone or via the Internet. And it designed an integrated supply chain linking Dell’s suppliers very closely to its assembly factories and order-intake system. With the industrys most efficient procurement, manufacturing and distribution process, Dell offers its customers powerful, richly configured systems at competitive prices. Every Dell system is built to order. Customers are getting exactly what they want. Dell uses knowledge gained from direct customer contact before and after the sale to provide award-winning reliability and tailored customer service. By reconfiguring the traditional value chain model of computer manufacturers, Dell Computers defined its biggest core competency and the activity in which it can pursue its competitive advantage. First Dell gained cost advantage from its competitors by understanding cost drivers (retailers) in its production and squeezing them out. The implementation of the direct to consumer model solved the problem of expensive computer born out of the margins asked by the middlemen. Dell Computers also realized the differentiation advantage by focusing on their efficient model as its core competency which resulted to Dell outperforming its competitors. Another differentiation of Dell is its better access to technology compared to its competitors. Dell introduces the latest relevant technology much more quickly than companies with slow-moving indirect distribution channels. Currently Dell’s initiatives include moving even greater volumes of product sales, service and support to the Internet; using the Internet to improve the efficiency of Dells procurement, manufacturing and distribution process and further expanding an already broad range of value-added services. By taking its direct business model and its associated customer experience to even higher levels, through the Internet.